diff --git a/frontend/src/components/maps/LocationMapCanvas.jsx b/frontend/src/components/maps/LocationMapCanvas.jsx
index 93c1293..c0208df 100644
--- a/frontend/src/components/maps/LocationMapCanvas.jsx
+++ b/frontend/src/components/maps/LocationMapCanvas.jsx
@@ -242,8 +242,15 @@ export default function LocationMapCanvas({
     const key = getObjectKey(object);
     const isSelected = key === selectedObjectKey;
     const zoneItems = itemsForZone(mapItems, object.zone_id, filters, username);
+    const assignedZoneItemCount = object.zone_id
+      ? mapItems.filter(
+        (item) => String(item.zone_id || "") === String(object.zone_id || "")
+      ).length
+      : 0;
     const count = zoneItems.length;
-    const countLabel = `${count} item${count === 1 ? "" : "s"}`;
+    const countLabel = assignedZoneItemCount > 0 && count === 0
+      ? "0 shown"
+      : `${count} item${count === 1 ? "" : "s"}`;
     const labelLines = fittedLabelLines(object, "Area");
     const countY = filters.showLabels && labelLines.length > 1 ? object.y + 76 : object.y + 52;
     const resizeHandleSize = Math.min(96, Math.max(44, Math.ceil(48 / zoom)));
diff --git a/frontend/tests/location-map-manager.spec.ts b/frontend/tests/location-map-manager.spec.ts
index d93d649..41458d6 100644
--- a/frontend/tests/location-map-manager.spec.ts
+++ b/frontend/tests/location-map-manager.spec.ts
@@ -1442,7 +1442,7 @@ test("viewer explains when selected zone items are hidden by filters", async ({
   await page.goto("/stores/100/locations/10/map");
 
   const frozenArea = page.locator('[data-object-key="1551"]');
-  await expect(frozenArea.locator(".location-map-count")).toHaveText("0 items");
+  await expect(frozenArea.locator(".location-map-count")).toHaveText("0 shown");
   await expect(page.locator(".location-map-pin")).toHaveCount(0);
 
   await frozenArea.locator("rect").first().click();