diff --git a/frontend/src/components/maps/LocationMapCanvas.jsx b/frontend/src/components/maps/LocationMapCanvas.jsx
index 05a969c..b509164 100644
--- a/frontend/src/components/maps/LocationMapCanvas.jsx
+++ b/frontend/src/components/maps/LocationMapCanvas.jsx
@@ -138,11 +138,34 @@ export default function LocationMapCanvas({
     event.currentTarget.releasePointerCapture?.(event.pointerId);
   };
 
-  const fittedLabel = (object, fallback) => {
-    const rawLabel = object.label || object.zone_name || fallback;
-    const maxCharacters = Math.max(8, Math.floor((Number(object.width) - 28) / 14));
-    if (rawLabel.length <= maxCharacters) return rawLabel;
-    return `${rawLabel.slice(0, Math.max(5, maxCharacters - 3))}...`;
+  const truncateLabel = (value, maxCharacters) => {
+    if (value.length <= maxCharacters) return value;
+    return `${value.slice(0, Math.max(5, maxCharacters - 3)).trimEnd()}...`;
+  };
+
+  const fittedLabelLines = (object, fallback) => {
+    const rawLabel = String(object.label || object.zone_name || fallback).trim();
+    const maxCharacters = Math.max(8, Math.floor((Number(object.width) - 28) / 13));
+    const canUseTwoLines = Number(object.height) >= 92 && rawLabel.length > maxCharacters;
+    if (!canUseTwoLines) return [truncateLabel(rawLabel, maxCharacters)];
+
+    const words = rawLabel.split(/\s+/);
+    let firstLine = "";
+    let splitIndex = 0;
+    for (let index = 0; index < words.length; index += 1) {
+      const candidate = firstLine ? `${firstLine} ${words[index]}` : words[index];
+      if (candidate.length > maxCharacters && firstLine) break;
+      firstLine = candidate;
+      splitIndex = index + 1;
+      if (candidate.length >= maxCharacters) break;
+    }
+
+    const secondLine = words.slice(splitIndex).join(" ");
+    if (!secondLine) return [truncateLabel(firstLine, maxCharacters)];
+    return [
+      truncateLabel(firstLine, maxCharacters),
+      truncateLabel(secondLine, maxCharacters),
+    ];
   };
 
   const renderMapObject = (object, index) => {
@@ -152,6 +175,8 @@ export default function LocationMapCanvas({
     const zoneItems = itemsForZone(mapItems, object.zone_id, filters, username);
     const count = zoneItems.length;
     const countLabel = `${count} item${count === 1 ? "" : "s"}`;
+    const labelLines = fittedLabelLines(object, "Area");
+    const countY = labelLines.length > 1 ? object.y + 76 : object.y + 52;
     const pinDots = filters.showPins
       ? zoneItems.slice(0, 12).map((item, itemIndex) => {
         const column = itemIndex % 4;
@@ -192,11 +217,15 @@ export default function LocationMapCanvas({
         />
         {filters.showLabels ? (
           <text x={object.x + 16} y={object.y + 28} className="location-map-label">
-            {fittedLabel(object, "Area")}
+            {labelLines.map((line, lineIndex) => (
+              <tspan key={`${line}-${lineIndex}`} x={object.x + 16} dy={lineIndex === 0 ? 0 : 24}>
+                {line}
+              </tspan>
+            ))}
           </text>
         ) : null}
         {filters.showCounts ? (
-          <text x={object.x + 16} y={object.y + 52} className="location-map-count">
+          <text x={object.x + 16} y={countY} className="location-map-count">
             {countLabel}
           </text>
         ) : null}
diff --git a/frontend/tests/location-map-manager.spec.ts b/frontend/tests/location-map-manager.spec.ts
index e91dccb..050e0a7 100644
--- a/frontend/tests/location-map-manager.spec.ts
+++ b/frontend/tests/location-map-manager.spec.ts
@@ -423,6 +423,46 @@ test("admin status follows the visible map when a saved draft exists", async ({
   await expect(page.locator(".location-map-object", { hasText: "Live Bakery" })).toBeVisible();
 });
 
+test("viewer wraps long zone labels and keeps item counts visible", async ({ page }) => {
+  await mockMapShell(page);
+
+  const mapState = publishedMapState([
+    {
+      id: 1501,
+      location_map_id: 901,
+      zone_id: 501,
+      zone_name: "Produce & Fresh Vegetables",
+      type: "zone",
+      label: "Produce & Fresh Vegetables",
+      x: 40,
+      y: 40,
+      width: 260,
+      height: 120,
+      rotation: 0,
+      locked: false,
+      visible: true,
+      sort_order: 1,
+    },
+  ], true);
+
+  await page.route("**/households/1/locations/10/map", async (route) => {
+    await route.fulfill({
+      status: 200,
+      contentType: "application/json",
+      body: JSON.stringify(mapState),
+    });
+  });
+
+  await page.goto("/stores/100/locations/10/map");
+
+  const produceArea = page.locator('[data-object-key="1501"]');
+  await expect(produceArea.locator(".location-map-label tspan")).toHaveCount(2);
+  await expect(produceArea.locator(".location-map-label tspan").nth(0)).toHaveText("Produce & Fresh");
+  await expect(produceArea.locator(".location-map-label tspan").nth(1)).toHaveText("Vegetables");
+  await expect(produceArea.locator(".location-map-count")).toHaveText("2 items");
+  await expect(page.locator(".location-map-pin")).toHaveCount(0);
+});
+
 test("members can view a published map but cannot edit it", async ({ page }) => {
   await mockMapShell(page, memberHousehold);